Engagement and Interaction
- Posts with at least one hashtag get 12.6% more engagement.
- Users are 33% more likely to comment on posts with hashtags.
- Posts with 11 or more hashtags see an 80% interaction rate, compared to 22% with 10 hashtags.
- Using the maximum 30 hashtags can boost engagement by 20%.
Prevalence of Hashtags
- 88% of Instagram posts feature at least one hashtag.
- 66% of hashtag usage on Instagram comes from businesses.
- 48.7% of users use branded hashtags in their posts.
- 7 out of 10 hashtags are branded.
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Popular Hashtags
- The hashtag #instagood has been used over 1 billion times.
- Over 130 million users engage with shopping-related hashtags.
- 34.8% of US Instagram users interact with #fashion-related hashtags.
Reach and Visibility
- Hashtags in Instagram Stories can reach an average of 9,000 users.
- The optimal time to post with hashtags for maximum engagement is between 9:00 PM and 6:00 AM.
