Market Value and Growth
- The global corporate gifting market was valued at $242 billion in 2020.
- The US corporate gifting market is expected to reach $125 billion by 2024.
- The market is projected to grow at a CAGR of 5.8% from 2021 to 2027.
Impact on Business and Client Relations
- Corporate gifts boost client retention by 43%.
- 80% of top executives say gifting strengthens client ties.
- 52% of businesses see sales rise after starting gifting programs.
- 65% of companies find corporate gifting yields a positive return.
- 55% of gift recipients engage more with the giving company.
Employee Engagement and Morale
- 60% of employees favor experiential gifts.
- 45% of employees feel more loyal due to corporate gifts.
- 75% of companies report higher employee morale due to gifts.
- Employee gifts make up 45% of the corporate gifting market.
- 59% of firms include gifting in employee recognition programs.
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Gifting Trends and Preferences
- Holiday corporate gifting has doubled recently.
- 63% of firms gave work-from-home gifts during the pandemic.
- 30% of corporate gifts are personalized.
- The average corporate gift costs $125.
- 70% of companies prefer branded gifts.
- Half of all companies use corporate gifts for marketing.
Spending and Investment
- More than a third of companies invest over $50 per employee on gifts each year.
